Is it too late to start a podcast in 2024?

Podcasting is on the rise and evolving faster than ever. You might be thinking that you’ve missed your window of opportunity to jump on the trend; however, it’s never too late to start. The one thing to consider before rushing into it is whether this is something you plan to stick to long term to build your brand, or just do it as a pastime. The most successful podcasts are the ones that put in the work, dedication and have a solid strategy in place. 

What is your why ?

If you really want to be a podcaster, you should already know your reasons why you want to start. Whether it’s to develop your brand, promote a business or product, or simply for your own leisure, knowing your why will help you get motivated and stay on track. What are your short and long term goals for wanting to start this podcast?

STAND OUT FROM THE REST

The Nigerian podcasting scene is slowly emerging and has the potential to become the world’s biggest, which means there is still space for you to get your foot in the door. But first things first, consider how many people already have podcasts out there and how you can make yours stand out from the rest. What will make your audience want to tune into your podcast over someone else's? 

FIND A NICHE TOPIC

Do you have an idea of engaging topics to talk about that your audience will be interested in? If you already have a social media platform, it could be good to put up a poll or question on your Instagram story to do some market research to really understand your audience's needs. Alternatively, you could research what topics are already being covered with other podcasts, and how you can bring something fresh to the scene. 

Key Takeaways

The process of starting a podcast will be a learning curve for sure, but you can outsource many of the technical tasks. Have fun recording the episodes and allow your personality, knowledge and enthusiasm to shine. If you are consistent with your release schedule and provide relevant content that chimes with your audience or solves their problems, they will come. The time and effort you put into planning and recording your show will pay dividends fo years to come by positioning you as an expert in your field.

If 2 million podcasts sounds like a lot, compare this to the fact that there are nearly 40 million YouTube Channels. There is room for everybody!

If you are looking to start a podcast or looking for a podcast recording studio, Arrow House Studios has the perfect space with 4 recording studios. Create your exclusive set and vibe. Come down, sit back, relax and enjoy, all while engaging in some amazing conversations.

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